People + AI Guidebook

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GOOGLE: Ensuring safety for apps with generative AI features

Over the past year, we’ve expanded our review capabilities to address new complexities that come with apps with generative AI features. We’re using new technology like large language models (LLMs) to quickly analyze app submissions, including vast amounts of text to identify potential issues like sexual content or hate speech, and flag them for people on our global team to take a closer look. This combination of human expertise and increased AI efficiency helps us improve the app review experience for developers and create a safer app environment for everyone.

Additionally, we have strengthened Play’s existing policies to address emerging concerns and feedback from users and developers, and keep pace with evolving technologies like generative AI. For example, last October, we shared that all generative AI apps must give users a way to report or flag offensive content without having to leave the app.


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